Sunday, February 13, 2011

Manipulating Google Search Results

The NY Times has a very good story about how JC Penney manipulated Google search engine results. Google did not catch this until the NYT pointed this out. Once Google decided to act, Google manually changed the results. For many searches, JC Penny went from 1st place to about 75th place.


1 comment:

Pram sympathizer said...

That's pretty funny.

I-mockery's forums do the same thing. They use Google SEO tactics to manipulate independent businesses' search results in order to harass them and alienate their customers.