For use by students enrolled in LWN117, Cyberlaw and Policy (QUT).
Sunday, February 13, 2011
Manipulating Google Search Results
The NY Times has a very good story about how JC Penney manipulated Google search engine results. Google did not catch this until the NYT pointed this out. Once Google decided to act, Google manually changed the results. For many searches, JC Penny went from 1st place to about 75th place.