Legal Lessons from the Ice Bucket Challenge

See this article:  Legal Lessons from the Ice Bucket Challenge.

"Viral cause marketing is an enticing way to build attention for a brand. Before you embark on a strategy that seeks to copy the summer phenomenon of the ALS Ice Bucket Challenge, consider the legal ramifications."

Comments

Popular posts from this blog

Class 7: Liability of intermediatories and ISPs

.au Domain Names - Policy Review

Regulation of Automated Vehicles in Australia